| I'm assuming your applying to a college or a higher education program. This is just one persons opinion, it worked for me but it doesnt mean it'll work for you.
(What i did to get accepted, biological science type course)
I tried to be as specific as possible and made it seem like i had a fixed career goal in mind, how the program would benefit my long term goals.
(I would say) be specific and be decisive in terms to what you want to get out of the program. Be clear in your goals, if you dont have one just make it up. | 
