Quote:
Originally Posted by KnowItAll |
The problem is that designers and artists are being chosen on the basis of the art schools they graduated, and if they graduated, and on their paper CV's, rather than the quality of their work.
Businesspeople and politicians, who choose logos like this, are notoriously bad judges of art.
Regarding this design:
1. using diagonals conveys a sense of action, which is ok for the olympics
2. the hard edges and sharp angles reinforce the dynamism of sports but give the logo too military a look
3. One must always be careful using yellow, and almost as careful with red, since they are strong, dominating colors.
4. One should avoid putting too much white in an image, since it breaks up the composition.
5. This image commits the double sin of putting a lot of white next to a lot of yellow, which do not mix at all.