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The basic problem is that
1) there is no such thing as targeted fat loss. Ever. At all. It's a dream that will never be attained due to how our bodies work.
2) Massage does not make you lose weight. Caloric balance does. Take in less calories than you expend, and you will lose weight. Buying a "high-performance belt that uses a firm and strong penetrating oscillating massage movement, simulating traditional massage therapy" will not.
I'm sure the massage feels very good, and with the abdominals being massaged, they probably feel taut and 'worked out'. This is not to be mistaken for actual exercise though.
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